Shradha IVF & Maternity (“Shradha IVF”, “we”, “our”, or “us”) is committed to protecting the privacy and confidentiality of your personal information. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your information when you:

  • Visit our website: www.shradhaivf.com
  • Contact us for appointments, enquiries, or consultations
  • Submit forms or subscribe to updates
  • Interact with us via WhatsApp, email, phone, or social media

By using our website, you acknowledge and consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website.

1. Information We Collect

A. Information You Provide Voluntarily

We collect personal information when you interact with us, including when you:

  • Fill out a contact or appointment request form
  • Submit an enquiry through our website or WhatsApp
  • Subscribe to fertility health updates or newsletters
  • Communicate with our team via phone, email, or social media

The information we may collect includes:

  • Full name and contact details (phone number, email address)
  • City or location
  • Age (if voluntarily provided)
  • Medical concerns, fertility-related questions, or health history (shared voluntarily)
  • Any other information you choose to share with us

B. Information Collected Automatically

When you visit our website, certain technical data is collected automatically through cookies and analytics tools, including:

  • IP address and approximate location
  • Browser type and version
  • Device information and operating system
  • Pages visited and time spent on each page
  • Referral source (how you reached our website)
  • Website interaction data (clicks, scrolls, form interactions)

This data helps us improve our website performance, user experience, and the relevance of our content.

We collect personal details like your name, email address, and phone number etc. By sharing your information, you authorize Shradha IVF to contact you via SMS, RCS, WhatsApp, Email, and other communication channels. This consent overrides any NDNC/DND registration as per TRAI regulations.

2. How We Use Your Information

We use your information for the following purposes:

  • To respond to your enquiries and appointment requests promptly
  • To provide requested information about our fertility and maternity services
  • To schedule and confirm appointments
  • To improve website functionality and user experience
  • To send educational content related to fertility, reproductive health, and maternity care
  • To conduct analytics and measure the performance of our website and marketing efforts
  • To comply with applicable legal and regulatory obligations

3. Medical Information & Confidentiality

Any medical or health-related information you voluntarily share through our website, forms, email, or WhatsApp is treated with strict confidentiality. Please note:

  • Website communications are not intended for medical emergencies. If you are experiencing a medical emergency, please call 112 or visit the nearest hospital immediately.
  • Submitting information through our website does not create a formal doctor-patient relationship.
  • Sensitive medical discussions require a direct, in-person consultation with one of our qualified fertility specialists.

For appointments or medical advice, please contact us directly:

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

  • Improve website functionality and navigation
  • Analyse visitor behaviour and traffic patterns
  • Remember your preferences across sessions
  • Measure the effectiveness of our advertising campaigns

You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our website.

For guidance on managing cookies, refer to your browser’s help documentation or visit www.allaboutcookies.org.

5. Google Analytics and Advertising Services

We use third-party analytics and advertising platforms to understand how visitors interact with our website and to deliver relevant content. These may include:

These providers may collect data about your website usage independently in accordance with their own privacy policies. We encourage you to review their policies for more information.

6. Sharing of Your Information

We do not sell, rent, or trade your personal information to third parties. Your information may be shared only in the following limited circumstances:

  • With authorised staff members directly involved in patient communication and appointment management
  • With trusted service providers who assist in website operations (e.g., hosting, analytics), under strict confidentiality agreements
  • When required by applicable law, court order, or governmental regulation
  • To protect the legal rights, safety, or property of Shradha IVF or its patients

7. Data Security

We implement reasonable administrative, technical, and organisational safeguards to protect your personal information from unauthorised access, disclosure, or misuse.

However, please be aware that no internet-based system can guarantee absolute security. We advise users to avoid sharing highly sensitive medical or personal information through unsecured digital channels.

8. Data Retention

We retain your personal information only for as long as reasonably necessary to:

  • Respond to your enquiries and provide requested services
  • Meet legal, regulatory, or operational obligations
  • Improve patient communication and service quality

Once your information is no longer required, it will be securely deleted or anonymised.

9. Children’s Privacy

Our website and services are intended for adults seeking fertility, reproductive health, and maternity care information. We do not knowingly collect personal information from individuals under the age of 18 without appropriate parental or guardian consent.

If you believe we have inadvertently collected information from a minor, please contact us immediately at shradhaivf@gmail.com so we can take appropriate action.

10. Third-Party Website Links

Our website may contain links to external third-party websites for informational purposes. We are not responsible for:

  • The content, accuracy, or privacy practices of external websites
  • The security or data handling of third-party services

We encourage you to review the privacy policies of any external websites you visit before sharing personal information.

11. Your Rights

Subject to applicable Indian laws, including the Digital Personal Data Protection Act, 2023, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or outdated information
  • Request deletion of your information where legally permissible
  • Withdraw consent for future promotional communications at any time

To exercise any of these rights, please contact us using the details provided in Section 15 below.

12. WhatsApp, Social Media & Marketing Communications

If you voluntarily provide your contact information, we may send you:

  • Appointment confirmations and reminders
  • Fertility awareness and reproductive health educational content
  • Health campaigns, seasonal updates, or service announcements

You may opt out of promotional communications at any time by:

13. Artificial Intelligence & Automated Systems

Shradha IVF may use artificial intelligence (AI) tools, automation systems, chat assistants, or digital communication technologies to:

  • Improve response times and service efficiency
  • Deliver educational fertility and health content
  • Assist with patient enquiry management
  • Enhance overall patient support experience

Please note: AI-generated information is intended for informational purposes only and should not be considered medical advice. Always consult a qualified fertility specialist for personalised guidance.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we do:

  • The revised policy will be published on this page with an updated effective date
  • For significant changes, we may notify you via email or a notice on our website

Your continued use of our website following any updates constitutes your acceptance of the revised Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Shradha IVF & Maternity

📍 Behind Devarun Apartment, Bhikna Pahari, Patna – 800004, Bihar, India

📞 Appointment: 9334014489

💬 WhatsApp: 9523748755

🌐 Website: www.shradhaivf.com

📧 Email: shradhaivf@gmail.com

© 2025 Shradha IVF & Maternity. All Rights Reserved. | Patna, Bihar, India